Archive for the ‘Vodka’ Category
ÅHUS, Sweden, September 1, 2015 – Absolut have released their newest creation in their long line of vodkas, and it’s an interesting one. They want to change the traditional image of vodka with a new dark look. Oak by Absolut is aged in Swedish, French and American oak barrels to infuse with a smoky flavour with a hint of vanilla and caramel. Even more interesting, it gives the vodka a dark, almost rum-like colouring.A New Face of Vodka
After one hundred years of making clear vodka, this creates an interesting new paradigm for vodka. Inspired by bartenders aging their own cocktails, Absolut have created a vodka that can be mixed into cocktails previously reserved for darker liquors. Their website suggests a few clever twists on traditional flavours, like the Oak Mule and the Oak Sour, as well as simple mixes like Oak and Cola, and the Oak and Ginger.
People are used to vodka being a stronger drink, something with a forceful flavour, but by aging it in the oak barrels, Absolut have created a smoother texture and flavour. This kind of breaks the rules for what people know about vodka. As a result of their new process, they have created a vodka with a depth of character and smoothness to the flavour, as well as one that stacks up against other dark liquors.Continuing Innovation
Enjoying their runaway success with their long line of flavoured vodkas, Absolut don’t seem content to sit on their laurels. They recognise the importance of continued innovation. They understand that the market – and, therefore, people’s tastes – are fluid, and change. This is why they continue to create newer, bolder flavoured vodkas for more interesting drinks and cocktails.
If you like vodka, or even if you like darker liquors, the new Oak by Absolut might be the drink for you.
Who’s the celebrity porn star who endorses his own distinctive brand of rum? (Answer at the end of article).
Ever noticed how liquor brands cash in on the different personalities of celebrities? The marketing world has always fallen over themselves to engage celebrities to help endorse their products. From rapper Puff Daddy’s meteoric success with Ciroc vodka and 50 Cent with rival Effen brand, to Mila Kunis (Jim Beam), George Clooney and Casamigos Tequila and Beyonce and Jay Z (Armand de Brignac), celebrities play an important, sometimes defining role in the branding of the drinks they endorse.
Celebrities have long been used to lend their glitz and glamour to marketing promotions however now, more than ever, they are co-operating in ever more sophisticated marketing campaigns.
Other celebrities and the products they own or endorse:
Bill Murray (actor) — Slovenia Vodka Mila Kunis (actress) — Jim Beam Aaron Paul (actor) — Bushmills Irish Whiskey Christina Hendricks (actress) — Johnnie Walker Red & Black Label David Beckham (retired footballer) — Haig Club whisky Dan Ackroyd — Crystal Head Vodka Joe Montana — Aviation Gin ZZ Top’s Billy Gibbons — Pura Vida Van Halen’s Sammy Hagar — Sammy’s Beach Bar Rum Marilyn Manson — Mansinthe
The key of course for the marketing types at the liquor companies is to match the personality with the intended audience. The brashness of rap stars Puff Daddy and 50 Cent have worked well for a vodka aimed at the younger audience.
A more discerning audience may be attracted by a marketing campaign based around a more mature celebrity. Such has been the sophistication of the finely-tuned advertising campaigns aimed at the drinks’ demographics.
The changing style of tequila is a case in point. Now consumers are starting to favour 100 percent agave tequila brands such as Patron rather than the sometimes low quality mixed varieties. Some credit for this explosion in preference for artisan brands must go to celebrities such as George Clooney and Sean (P.Diddy) Combs for not only endorsing, but investing in top shelf brands.
The touch of style, glitz and glamour is a potent marketing weapon for liquor sellers, one that will bring rich rewards for makers of these products. The “personality” of the brand is matched to the image the celebrity projects, a marketing ploy that works as well for clothes, shoes and fashion accessories as it does for drinks. Check out the MyBottleShop Celebrity Collection for more details.
And the name of the celebrity porn star? Why Ron Jeremy of course and his aptly-named Ron de Jeremy Hardcore Edition Spiced Rum.
We all know that social media has fast become the epic scene of battles between celebrities but the stoush between rappers 50 Cent and P. Diddy back in November was different.
Was it an artistic dispute? A rivalry over girlfriends? Money? No, the brouhaha arose as a result of both rappers doing promotional work for separate vodka companies: 50 Cent with Effen and P. Diddy with Ciroc.
The dispute was ignited when 50 Cent posted a picture to his Instagram account, showing P. Diddy in an unfortunate (and well…extremely compromising) embrace of an overweight lady. But it wasn’t the pic that caused the stir, more the caption which tended to belittle P. Diddy’s brand.
While the photo caused a riot on social media, with criticism of the body shaming tactics of 50 Cent, the man himself seemed unworried by the attention.
In a cryptic reply which seemed to hint at the dispute P. Diddy said: “If it ain’t making me money, making me better or making me happy… ain’t making time for it.”
So have the pair sat down and settled their differences over a glass of vodka? It seems that whether the dispute goes on or not, both are on a winner when it comes to vodka promotion.
Check the MyBottleShop range of Effen vodka products here.
From humble beginnings the Australian craft spirit and distilling industry is taking the world by storm. Award winning spirits are being developed by boutique distilleries throughout the country and their quality of product has belied their small size. This “punching above our weight” is typically Australian and a central ethos at mybottleshop.com.au, so it’s no surprise that we’re always looking to support the growing Australian craft spirit industry. → Read more
Sweden’s Winter Wheat is a magical product. It is planted in Autumn and the seeds remain in the rich soil throughout the arctic winter. Biological impurities do not survive these harsh conditions.
Come spring, when most of the American and Central European wheat is finally sown – the purified Swedish seeds have already been in the earth and absorbing the Swedish soil’s nutrition for nearly 8 months.
The next bit of magic is the midnight sun. Compared to central Europe and the USA, Swedish wheat fields enjoy at least 5 more hours of daylight during each summer day, so the what becomes richer and more complex than crops to the South.
Finally, when the Swedish wheat is harvested, it has matured for a full year and it goes straight on to distillation according to century old traditions. This soft wheat turns into a vodka that is so fine, soft and subtly complex that it caresses all of our senses.
Thanks to the guys at Absolut Vodka and SodaStream, you can claim a FREE SodaStream Play!
No strings attached (other than you have to pay for the postage) – spend $50 on Pernard Ricard products (Jameson, Absolut, Havana Club, Glenlivet) and you WILL receive a Soda Stream for free while stocks last!!
Want some Absolut / SodaStream Cocktail Inspiration?! Try this:Recipe – ORCHARD FRESH
Ingredients:250mL SodaStream Apple Peach 30mL Absolut Vodka 1 slice of apple or a wedge of orange Optional mint sprig
Method:Fill a SodaStream 1 Litre Carbonating Bottle with tap water and chill Carbonate the Bottle and flavour with a SodaStream Apple Peach Cap Fill a tall glass with ice cubes Pour 30mL of Absolut Vodka over the ice Top with SodaStream Apple Peach flavoured sparkling water Add in apple slice or orange wedge
Get in there while stocks last! At the time of writing there was 621 left!
(Purchases must have been made after Monday 5th January 2015)
From it’s humble beginnings in the small town of Ahus in Sweden, Absolut Vodka has taken the world by storm and become the third largest brand spirits globally.
Absolut Vodka have been in business since 1879, but introduced to the global market in 1979. Since that launch, production has grown from 90,000 litres to 96.6 million litres in 2008.Absolut Vodka – The Evolution ABSOLUT BLOODY CAESAR 1 part Absolut Peppar 2 dashes Worchester sauce 1 dash Lemon Juice 2 dashes Hot Sauce Clamato Juice, Pinch of Salt And Pepper Build over ice in a highball glass and garnish with celery.
In 1986, Absoult broke the rules and released Absolut Peppar – Their entry into flavoured vodka.
This natural blend of roasted jalapeños, green tomato and dried herbs brought the Absolut brand global attention from cocktail bars around the world, as their new offering was the perfect match for the then new and extremely popular Bloody Mary.Absolut Vodka Limited Edition
The first limited edition Absolut was released in 2003 after decades of success with their flavoured range. Absolut Britto was the first, named after Brazilian artist and sculptor Romero Britto.
Since then, there’s been more and more limited edition releases from Absolut with many bottle varieties, labels and sizes – from 50mL miniatures to the Absolut Original 4.5L!
Many of the Absolut Vodka’s are produced in the millions… but very special releases have less than 1000 produced worldwide.
For example:In 2003 Absolut Exposure 1L was introduced – 300,000 bottles in total worldwide, 100,000 of each bottle design of the actress and supermodel Lydia Hearst guised in a number of different “personas”. Absolut Berlin – Released exclusively in Germany in 2014 with only 300,000 bottles in circulation globally. Absolut Glimmer – Released in 2010 worldwide with 4,800,000 bottles released in 700mL, 750mL and 1L sizes… But in 2011 they released Absolut Glimmer Swarovski, which features almost 100 blue Swarovski elements with a unique production number on the neck tag, with only 1000 bottles produced. Extremely rare! Absolut City Series – US Editions
Absolut added to their limited edition collection by introducing the U.S. Editions range, starting with Absolut New Orleans in 2007, later adding Absolut San Francisco, Absolut Chicago and Absolut Texas – As well as several other iconic US cities.Absolut City & Countries series – International Editions
On the back of the success of the US limited editions, the International Editions were realised in 2010 – this time with designs by international acclaimed artists. With great editions like:Absolut OZ – Designed by Baz Luhrmann (We actually stock a signed bottle!) Absolut Berlin – Designed by American artist Zhivago Duncan Absolut Mexico – Designed by Mexican artist Dr. Lakra Absolut Vodka – The Future
Absolut will continue to innovate and lead the way with their cutting-edge bottle designs and unique flavours.
Over the years of success for Absolut, a dedicated army of worldwide collectors closely follow new releases of Absolut Limited Editions, flavours and collectables!
… And MyBottleShop is proud to offer up Australia’s biggest and best collection of Absolut Vodka.
For 12 days on the run up to Christmas, we will be releasing very special limited edition and exclusive Absolut vodka flavours and gift packs!
Absolut Vodka, a unique Swedish vodka has conquered the world on its own terms. In a little more than 30 years, Absolut Vodka has become one of the world’s best-selling spirits, and a firm favourite at MyBottleShop! Their legacy of quality, creativity and originality lives on to this day.
We’d love to list all the amazing Absolut products we’ve got lined up for you… But where’s the fun in that?!
But rest assured: Absolut fans, collectors, and those of you who appreciate only the best – You’ll enjoy the limited edition Absolut bottles and gifts we’re releasing on the run up to Christmas.
We’ll be tweeting every day about the exciting limited edition Absolut product we’ll be realising on each of the 12 Days to Christmas – So keep your eyes on our Twitter feed!
The MyBottleShop Team
Australian film director Baz Luhrmann has been enlisted to create the first ever Absolut limited edition bottle celebrating Australia. The collaboration is called Absolut Oz and will see a very limited number of 1 litre sized bottle available in leading liquor stores across Australia during March 2014.
Managing director of Pernod Ricard Australia, Julien Hemard said: “We are extremely pleased and proud to be collaborating with one of the great visionary minds of the contemporary world in Baz to realise the first Australian ABSOLUT limited edition. Baz is one of the world’s renowned inspirations in creativity. Working with ABSOLUT, Baz has captured the unique essence of Australia.”
As part of the creation of Absolut Oz, Baz Luhrmann travelled to the Southern Sweden town of Ahus, home to the Absolut distillery and the sole source of the pure water which goes into each and every bottle of Absolut. At Absolut HQ he trialled and experimented with various ingredients which would eventually go to make up this quintessential blend that aims to capture the essence of a chapter in the unique story that is Australia.
Inspired by Australia’s robust and deeply seeded beach culture, Luhrmann believes Australian taste palettes, like other senses such as smell, has the power to transport us to places both known and imagined, and this became his mission when he found himself in the snow bound Swedish landscape back in December 2012.
At this point Luhrmann was neck deep in the final stages of his feature film, ‘Gatsby’.
Luhrmann had this to say: “Working for the last three years on F. Scott Fitzgerald’s famous novel, it has been very hard not to think about alcohol, as, after all, ‘The Roaring 20’s’ were a time of Prohibition, when, of course, everyone drank. And my wife Catherine and I did our research. For Catherine it is about the champagne. But for me it is about the cocktail. And it is hard to think about the cocktail without thinking about great vodka.
“Absolut Oz is a distillation of the unifying truth that we are all equal under the sun”, Luhrmann added. “While creating the drinks which feature and celebrate Absolut Oz, we reflected on that moment when the sun dips below the horizon and, as we say in the movies, the magic hour is upon us.”
Luhrmann worked closely with Absolut to create four special cocktails, each of which is a toast to four famous beaches around Australia. They are The Tama-Glama, The Hells Bells Beach, The Cable Beach ‘Stairway to the Moon’ and The South Avoca Elevator.
Absolut Oz – subtitled ‘A Baz Luhrmann Production’ – is the first Australian limited edition Absolut Vodka which joins a notable repertoire of other editions celebrating iconic global destinations including Absolut London, Absolut Brooklyn (NYC), Absolut Mexico and Absolut SF (San Francisco). This innovative approach in creating new and inspiring limited editions has maintained Absolut Vodka’s positioning at the very height of the worldwide Vodka market for over two decades.
Absolut Oz’s spiced orange flavour profile reflects the explosion of the spiced spirits trend which is currently escalating around the world. The flavours by Absolut are driving growth for the vodka flavour segment here in Australia, and currently represents 95% of this market sector nationally*.
Absolut Oz will available at online liquor store www.mybottleshop.com.au from March 2014 and will feature a specially designed neck tag with story notes, images and recipes for each of the four cocktails created by Luhrmann.
Absolut Oz will be available for a strictly limited period in the 1 litre bottle size only.
To celebrate MyBottleShop stocking Ultimat Vodka, we have the Ulitmat White Russian:1 ½ oz Ultimat Vodka ½ oz Patrón XO Café 1 ½ oz Half & half
Method: Pour Ultimat Vodka, Patron XO Café and half & half* in a rocks glass with ice. Stir and serve.
* half light cream and half milk