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Bundaberg Rum originated because the local sugar mills in Bundaberg, Queensland had a problem with what to do with the waste molasses after the sugar was extracted (it was heavy, difficult to transport and the costs of converting it to stock feed were rarely worth the effort). Sugar men first began to think of the profits that could be made from distilling, and so the Bundaberg Distilling Company began its operations in 1888.
In 1961, the company introduced the polar bear as its unusual choice of mascot, to imply that the rum could ward off the coldest chill.
Sadly in 2000, the Bundaberg Rum company and distillery were sold to British company Diageo.